Analyst Advises Activision to Acquire Rock Band
One of Activision's key franchises is circling the waste pipe, and sales estimates for Guitar Hero games are getting some major pruning.
Information technology's been on the cards awhile, simply it seems like the Guitar Hero series has finally run out of steam and taken Activision's dreams of music game supremacy with it. According to one analyst, the situation is thus bad that the entirely agency Activision is passing to get anyone to wish about a new Guitar Hero mettlesome is past cutting a deal with Viacom and linking it to the Rock Dance orchestra franchise.
Cowen and Companion analyst Doug Creutz thought that pursuit in music games had effectively reset itself back to the levels IT was at before Guitar Hero exploded onto the scene in 2006. He said that Cowen and Company had revised its gross revenue estimate for Guitar Hero: Warriors of Rock, cutting it from 2.5 million United States sales in the fourth fourth part of 2010, to just 1 million. In that respect was some small ease for Activision however, although it was bittersweet at best, arsenic Creutz aforementioned that Guitar Hero made so teeny-weeny difference to Activision's boilers suit results, it was no yearner a rive for investor's concerns.
I tin can't help but feel that Creutz is overcomplicated things. Activision could try to revitalize the Guitar Hero series with a Voltron-esque team-up with Rock Band, but IT would probably be even as impressive to look a class or two in front cathartic another spunky, and try to fix it a really good incomparable. It's non wizardry or uncanny arts that take a leak the Rock Band games score higher than the Guitar Hero games, it's that Harmonix is pickings its time and isn't firing them out at a rate of at any rate peerless a year.
Guitar Hero: Warriors of Rock is available now for Xbox 360, PS3 and Wii, and Rock Band 3 comes out for the same platforms plus the DS happening October 26th in North America, October 28th in Australia, and October 29th in Europe.
Source: MCV
https://www.escapistmagazine.com/analyst-advises-activision-to-acquire-rock-band/
Source: https://www.escapistmagazine.com/analyst-advises-activision-to-acquire-rock-band/
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